Online Marketing Foundations – Tips and Tricks

In this blog post, we have discussed important types, channels, strategies and components of successful online marketing campaigns.

Online Marketing Channels:

  • Search
  • Social
  • Video
  • Email
  • Display

3 Types of Online Marketing

  • Paid (e.g Google Adwords, Facebook Ads, etc.)
  • Owned (e.g website, blog, email subscribers etc.)
  • Earned (articles, mentions in social media posts, word of mouth)

Online Marketing Strategies

  • Business Strategy
    • Business Name (e.g Codoplex)
    • Mission Statement (e.g. Easy To Use Widgets and Plugins For Weebly and WordPress Websites)
    • Organizational Objectives (e.g. Sell Weebly/WordPress Widgets/Plugins)
    • Value Proposition (e.g. Ease of Use | Integrated Solutions | Responsive Solutions)
    • Elevator Pitch (e.g. Codoplex develops easy to use integrated widgets and plugins for Weebly and WordPress websites)
  • Customer Strategy
    • Identify the correct audience (e.g. age, gender, etc.)
    • Understand the audience (what’s there goal)
    • Where to find the audience (technology platform)
  • Marketing Strategy
    • Target platform (Facebook, blog, etc.)
    • Type of marketing (Paid, owned, earned, etc.)

Components of Online Marketing

  • Website, blog, store
    • Responsive
    • Search engine optimization
    • Speed/Loading time optimization
    • Cross-browser support
    • Color scheme to match the brand identity
    • Easy to navigate
    • Information is up-to-date
    • Create goal-specific landing pages
  • Domain name
    • Make it relevant
    • Keep it short and simple
    • It should be memorable
  • Data Analytics
    • Helps to find new opportunities
    • Helps to understand the audience
    • Helps to optimize the campaigns
    • Some tools can be helpful like Google Analytics,
  • Tracking Campaigns
    • Track each marketing campaign by using tracking codes
    • e.g. mysite.com/?utm_source=twitter&utm_medium=social&utm_campaign=offer
    • Goal tracking can also be helpful along with the conversion funnels
  • Search Engine Optimization
    • Use Google webmaster tools
    • Use Google search console
    • Conduct keyword research
    • site:mysite.com reveals current indexing status
    • Must have robots.txt and sitemap.xml files in root directory
    • Check page loading speed and responsiveness of the website
    • Use structured data
    • screemingfrog software can be helpful
  • Search and Display Marketing (Adwords)
  • Social Media Marketing (Facebook)
  • Video Marketing
  • Email Marketing
  • Content Marketing
  • Mobile Marketing
  • Influencer Marketing

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