Online Marketing Foundations – Tips and Tricks

In this blog post, we have discussed important types, channels, strategies and components of successful online marketing campaigns. Online Marketing Channels: SearchSocialVideoEmailDisplay 3 Types of Online Marketing Paid (e.g Google Adwords, Facebook Ads, etc.)Owned (e.g website, blog, email subscribers etc.)Earned (articles, mentions in social media posts, word of mouth) Online Marketing Strategies Business StrategyBusiness Name (e.g Codoplex)Mission Statement (e.g. Easy To Use Widgets and Plugins For Weebly and WordPress Websites)Organizational Objectives (e.g. Sell Weebly/WordPress Widgets/Plugins)Value Proposition (e.g. Ease of Use | Integrated Solutions | Responsive Solutions)Elevator Pitch (e.g. Codoplex develops easy to use integrated widgets and plugins for Weebly and...
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Limitations of Social Media Analysis for Participatory Urban Planning Process

In previous post we discussed how social media participatory process can help city designers, planners or administrators in decision making process. In this post we discuss the limitations / shortcomings of social media participatory process for urban planning. This post is a short summary of the paper titled as 'Missing intentionality: the limitations of social media analysis for participatory urban design' by Luca Simeone. Objective: The objective of this case study was to find limitations of social media analysis for participatory urban planning process. They analysed what city inhabitants are publishing on their social media profiles to perceive what they think...
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Social Media Participation in Urban Planning

Social media is generating a huge amount of data every second and this data can be used to make important decisions about any particular topic. This post is a short summary of a research paper titled as 'SOCIAL MEDIA PARTICIPATION IN URBAN PLANNING: A NEW WAY TO INTERACT AND TAKE DECISIONS' by E. López-Ornelas, R. Abascal-Mena, S. Zepeda-Hernández. Textual analysis is performed on social media data to know the sentiments (opinions) of the people about any topic. This type of analysis is very important for organizations and institutions to make important decisions. In this paper they have used the installation of a...
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