How We Built UncleMatt.ai – A GPT-4 Powered Coaching Tool with RAG, LangChain & Pinecone

UncleMatt.ai is a custom GPT-4 powered AI coach designed using LangChain’s RAG architecture and integrated with Kajabi and WordPress. Learn how we built it step-by-step in this case study.

Views: 9

unclematt.ai GPT-4 Coaching Tool

🧠 Project Overview: GPT-4 Coaching Tool Built with RAG Architecture

The UncleMatt.ai project was a powerful and innovative solution designed to deliver personalized, faith-aligned mentoring through a custom GPT-4 chat interface. At its core, this coaching tool uses LangChain’s Retrieval-Augmented Generation (RAG) architecture combined with OpenAI’s GPT-4 API, backed by vector databases like Pinecone or Weaviate.

The project involved full-stack development from scratch using:

  • React.js frontend (embedded via iframe or shortcode)
  • Python + FastAPI backend
  • LangChain for orchestration
  • Stripe/Kajabi/Memberstack for authentication & access control
  • Vercel + Render/Heroku for deployment
  • Integration with Kajabi + WordPress

📦 Milestone-Based Delivery Breakdown

🟩 Milestone 1: Project Setup & Prompt Engineering

  • FastAPI and React project initialization
  • Integrated GPT-4 API
  • Designed a custom system prompt matching Matt’s tone
  • Built a basic LangChain setup to test response behavior

🟩 Milestone 2: Chat UI Development

  • Fully responsive React chat interface
  • Custom branding (logo, avatar, welcome screen)
  • UX enhancements: loading states, typing indicator, errors
  • Frontend-backend integration via secure API

🟩 Milestone 3: Auth & Paywall Setup

  • Stripe/Kajabi integration
  • Role-based access control
  • Trial period and discount support
  • Secure token/session system

🟩 Milestone 4: Vector Embedding & RAG Integration

  • Pinecone/Weaviate vector DB setup
  • Embedded and indexed documents with LangChain
  • Enabled dynamic document-based prompt injection
  • Admin interface for document re-uploading

🟩 Milestone 5: Deployment & Kajabi Embedding

  • Deployed on Vercel (frontend) and Render/Heroku (backend)
  • Configured CORS, routes, and secure .env usage
  • Embedded into Kajabi via iframe
  • Domain masking on unclematt.ai
  • WordPress linking support

🟩 Milestone 6: Testing & Documentation

  • QA across devices
  • Validation of RAG relevance and GPT output
  • Delivered complete:
    • Developer documentation
    • Admin guide
    • Embedding setup (Kajabi + WordPress)

Final Outcome

The completed UncleMatt.ai project met all outlined deliverables:

  • ✅ Real-time RAG-powered coaching using GPT-4
  • ✅ Seamless Kajabi and WordPress integration
  • ✅ Fully responsive and branded frontend
  • ✅ Secure auth and paywall system
  • ✅ Admin-friendly document upload workflow
  • ✅ Complete technical documentation

🔧 Tech Stack

LayerTechnology
FrontendReact.js
BackendFastAPI (Python)
AI EngineOpenAI GPT-4 + LangChain
Vector DBPinecone or Weaviate
AuthenticationStripe / Kajabi / Memberstack
HostingVercel, Netlify, Render, Heroku
EmbeddingKajabi + WordPress via iframe/script

🏁 Conclusion

UncleMatt.ai is a real-world example of how AI, when orchestrated thoughtfully with the right tech stack, can deliver meaningful coaching experiences. If you’re considering building an AI tool using GPT-4, LangChain, and RAG — this project sets a proven blueprint.

Leave a Reply