In this blog post, we have discussed important types, channels, strategies and components of successful online marketing campaigns.

Online Marketing Channels:

• Search
• Social
• Video
• Email
• Display

3 Types of Online Marketing

• Paid (e.g Google Adwords, Facebook Ads, etc.)
• Owned (e.g website, blog, email subscribers etc.)
• Earned (articles, mentions in social media posts, word of mouth)

Online Marketing Strategies

• Business Strategy
  • Business Name (e.g Codoplex)
  • Mission Statement (e.g. Easy To Use Widgets and Plugins For Weebly and WordPress Websites)
  • Organizational Objectives (e.g. Sell Weebly/WordPress Widgets/Plugins)
  • Value Proposition (e.g. Ease of Use | Integrated Solutions | Responsive Solutions)
  • Elevator Pitch (e.g. Codoplex develops easy to use integrated widgets and plugins for Weebly and WordPress websites)
• Customer Strategy
  • Identify the correct audience (e.g. age, gender, etc.)
  • Understand the audience (what’s there goal)
  • Where to find the audience (technology platform)
• Marketing Strategy
  • Target platform (Facebook, blog, etc.)
  • Type of marketing (Paid, owned, earned, etc.)

Components of Online Marketing

• Website, blog, store
  • Responsive
  • Search engine optimization
  • Speed/Loading time optimization
  • Cross-browser support
  • Color scheme to match the brand identity
  • Easy to navigate
  • Information is up-to-date
  • Create goal-specific landing pages
• Domain name
  • Make it relevant
  • Keep it short and simple
  • It should be memorable
• Data Analytics
  • Helps to find new opportunities
  • Helps to understand the audience
  • Helps to optimize the campaigns
  • Some tools can be helpful like Google Analytics,
• Tracking Campaigns
  • Track each marketing campaign by using tracking codes
  • e.g. mysite.com/?utm_source=twitter&utm_medium=social&utm_campaign=offer
  • Goal tracking can also be helpful along with the conversion funnels
• Search Engine Optimization
  • Use Google webmaster tools
  • Use Google search console
  • Conduct keyword research
  • site:mysite.com reveals current indexing status
  • Must have robots.txt and sitemap.xml files in root directory
  • Check page loading speed and responsiveness of the website
  • Use structured data
  • screemingfrog software can be helpful
• Search and Display Marketing (Adwords)
• Social Media Marketing (Facebook)
• Video Marketing
• Email Marketing
• Content Marketing
• Mobile Marketing
• Influencer Marketing