Ep.029: After WordPress Theme Approval – Next Steps for Your Approved Versana Theme

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Learn what to do after WordPress theme approval. Complete guide covering post-approval tasks, marketing strategies, user support, updates, and planning your theme’s future growth with real approval example.

Introduction

Congratulations! 🎉

Your Versana theme has been approved for the WordPress.org theme directory! After 28 episodes of development, testing, and submission, you’ve achieved a major milestone. Your theme is now live and available to millions of WordPress users worldwide.

But approval isn’t the finish line – it’s the starting line. In this episode, you’ll learn exactly what to do after WordPress theme approval to ensure your theme’s success, reach more users, and build a sustainable theme business.

What We’ll Cover

1. Understanding your theme approval response
2. Immediate post-approval tasks (first 24 hours)
3. Verifying your theme listing
4. Setting up user support systems
5. Marketing your approved theme
6. Monitoring downloads and usage
7. Planning your first update
8. Building a companion plugin strategy
9. Creating documentation and tutorials
10. Long-term growth and monetization

Prerequisites

• Completed Episodes 1-28
• Theme approved on WordPress.org
• Access to WordPress.org account
• Basic understanding of theme development
• Time to dedicate to post-launch activities

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Part 1: Understanding Your Approval Response

Your Actual Approval Response

Let’s analyze the real approval response you received:

Description ¶
Versana - 1.0.0
A modern, performance-focused WordPress block theme optimized for blogs. 
Features full site editing support, flexible layouts, and minimal custom 
CSS for fast load times.

Theme URL - https://codoplex.com/
Author URL - https://codoplex.com

Trac Browser - https://themes.trac.wordpress.org/browser/versana/1.0.0
WordPress.org - https://wordpress.org/themes/versana/
SVN - https://themes.svn.wordpress.org/versana/1.0.0
ZIP - https://downloads.wordpress.org/theme/versana.1.0.0.zip?nostats=1
Live preview – https://playground.wordpress.net/#…

History:
Ticket Summary Status Resolution Owner
#256677 THEME: Versana – 1.0.0 approved - fahimmurshed

Understanding Each URL

1. WordPress.org Theme Page

https://wordpress.org/themes/versana/

• Your public theme listing
• Where users find and download your theme
• Shows rating, reviews, download count
• This is your most important URL

2. Trac Browser

https://themes.trac.wordpress.org/browser/versana/1.0.0

• Shows your theme’s source code
• Public repository browser
• Useful for developers viewing your code
• Version history tracking

3. SVN Repository

https://themes.svn.wordpress.org/versana/1.0.0

• Subversion repository
• Where you’ll upload theme updates
• Not for public browsing (use Trac instead)
• For developers managing versions

4. Download ZIP

https://downloads.wordpress.org/theme/versana.1.0.0.zip?nostats=1

• Direct download link
• Bypasses download statistics
• Useful for testing
• Users normally download through WordPress.org

5. Live Preview (Playground)

https://playground.wordpress.net/?blueprint-url=https%3A%2F%2Fwordpress.org%2Fthemes%2Fwp-json%2Fthemes%2Fv1%2Freview-blueprint%2F-versana%2F1.0.0

• Interactive demo environment
• Users can test your theme instantly
• No installation required
• Powered by WordPress Playground

6. Your Trac Ticket

#256677

• Your review ticket number
• Status: approved
• Resolution: approved
• Owner: fahimmurshed (reviewer)
• Keep this for reference

---

Part 2: Immediate Post-Approval Tasks (First 24 Hours)

Task 1: Verify Your Theme Listing

Within 1 hour of approval:

1. Visit your theme page: https://wordpress.org/themes/versana/
2. Verify all information is correct:

✓ Theme name: "Versana"
✓ Description matches your submission
✓ Screenshot displays properly
✓ Version shows: 1.0.0
✓ Author name correct
✓ Author link works: https://codoplex.com/
✓ Tags are appropriate
✓ Download button works

Screenshot Check:

• Should be 1200×900 pixels
• Shows your theme’s best features
• High quality, no blur
• Representative of actual theme

If something is wrong:

• Minor issues: Reply to your ticket #256677
• Major issues: Contact themes team immediately

Task 2: Test Installation from WordPress.org

Install your theme fresh:

1. Create a new WordPress installation (local or staging)
2. Go to Appearance → Themes → Add New
3. Search for “Versana”
4. Click Install
5. Click Activate
6. Import WordPress Theme Unit Test Data
7. Verify everything works perfectly

Why this matters:

• Ensures ZIP file is correct
• Tests the actual user experience
• Catches any last-minute issues
• Builds confidence before promoting

Common installation issues:

✓ Missing files in ZIP
✓ Incorrect directory structure
✓ File permissions problems
✓ PHP version conflicts
✓ Missing dependencies

Task 3: Claim Your Theme

Set up authorship:

1. Log into WordPress.org
2. Go to your profile
3. Under “Themes”, your theme should appear
4. If not, reply to ticket #256677 to claim authorship

Why claiming matters:

• Allows you to upload updates
• Shows you as official author
• Gives you moderation rights
• Required for future versions

Task 4: Set Up Support Forum Notifications

Enable email notifications:

1. Go to: https://wordpress.org/support/theme/versana/
2. Subscribe to the forum
3. Enable email notifications
4. Set notification preferences:

✓ New topics created
✓ Replies to topics
✓ Topic marked as resolved
✓ Topic marked as not resolved

Response time goal:

• First response: < 24 hours
• Resolution: < 72 hours
• Keep response rate > 95%

Task 5: Create Announcement Assets

Prepare marketing materials:

Social Media Graphics:

✓ Square (1080x1080) for Instagram
✓ Landscape (1200x675) for Twitter/X
✓ Story (1080x1920) for Instagram Stories
✓ Cover (820x312) for Facebook

Blog Post:

Title: "Introducing Versana – A Modern WordPress Block Theme"

Content:
- What is Versana
- Key features (FSE, blog layouts, performance)
- Who it's for (bloggers, content creators)
- How to get it (link to WordPress.org)
- Screenshots/demo
- Call to action

Email Template:

Subject: 🎉 Versana Theme Now Available on WordPress.org!

Body:
- Quick intro
- 3-5 key features
- Download link
- Documentation link
- Support info

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Part 3: Marketing Your Approved Theme

Week 1: Launch Campaign

Day 1 (Approval Day):

Hour 1-2:
✓ Verify theme listing
✓ Test installation
✓ Prepare announcements

Hour 3-6:
✓ Publish blog post
✓ Social media announcements
✓ Email newsletter (if you have list)
✓ Update codoplex.com homepage

Hour 7-24:
✓ Monitor first installs
✓ Watch for support questions
✓ Respond to social media
✓ Thank your supporters

Day 2-3:

✓ Submit to theme showcase sites
✓ Post in WordPress Facebook groups
✓ Share in Reddit (r/Wordpress, r/web_design)
✓ Reach out to WordPress bloggers
✓ Create demo video

Day 4-7:

✓ Monitor download numbers
✓ Respond to all support questions
✓ Collect early feedback
✓ Plan first minor update
✓ Create tutorial content

Where to Promote Your Theme

Theme Directories:

✓ WordPress.org (already there!)
✓ ThemeForest (for premium version later)
✓ Creative Market
✓ TemplateMonster
✓ Envato Elements

Social Media Platforms:

✓ Twitter/X - Use #WordPress #WordPressTheme
✓ LinkedIn - Target professional bloggers
✓ Instagram - Visual showcase
✓ Facebook Groups - WordPress communities
✓ Reddit - r/Wordpress, r/webdev
✓ Product Hunt - On launch day

WordPress Communities:

✓ Make WordPress Slack (#themereview, #themes)
✓ WordPress.org Forums
✓ WordPress.tv (submit presentation)
✓ Local WordPress Meetups
✓ WordCamps (speaking/sponsoring)

Content Marketing:

✓ Blog posts on codoplex.com
✓ Guest posts on WordPress blogs
✓ YouTube tutorials
✓ Documentation site
✓ Case studies

Creating Your Launch Blog Post

Template for success:

# Introducing Versana: A Modern WordPress Block Theme for Bloggers

[Hero image: Versana theme screenshot]

After months of development and testing, I'm excited to announce 
that Versana is now available on WordPress.org!

## What is Versana?

Versana is a modern, performance-focused WordPress block theme 
designed specifically for bloggers and content creators. Built 
with Full Site Editing (FSE) support, it offers flexibility 
without complexity.

## Key Features

### 🎨 Full Site Editing Support
[Screenshot: Site Editor]
Customize every aspect of your site visually. No code required.

### ⚡ Performance Optimized
[Screenshot: PageSpeed score]
- Minimal custom CSS
- Fast load times (95+ PageSpeed score)
- Mobile-optimized
- Clean, efficient code

### 📝 Blog-Focused Layouts
[Screenshot: Blog layouts]
- Standard list view
- 2-column grid
- 3-column grid
- Flexible sidebar positioning

### 🎯 Built for Content
[Screenshot: Post view]
- Beautiful typography
- Readable font sizing
- Proper content spacing
- Featured image support

## Who is Versana For?

✓ Personal bloggers
✓ Professional writers
✓ Content marketers
✓ Magazine-style sites
✓ Documentation sites

## Get Started

### Installation
1. Go to Appearance → Themes → Add New
2. Search for "Versana"
3. Click Install → Activate

### Documentation
Visit: https://codoplex.com/docs/versana

### Support
Need help? Visit: https://wordpress.org/support/theme/versana/

## What's Next?

This is just the beginning! Coming soon:
- More block patterns
- Additional template variations
- Video tutorials
- Companion plugin with demo import

## Download Versana

👉 Get it now: https://wordpress.org/themes/versana/

---

Have you tried Versana? Share your experience in the comments!

Creating Demo Video

Video outline (5-7 minutes):

0:00-0:30 - Intro
"Hi, I'm [Your Name], and today I'm showing you Versana..."

0:30-1:00 - What is Versana
- WordPress block theme
- For bloggers
- Performance-focused

1:00-2:00 - Installation Demo
- Show WordPress.org theme page
- Install and activate
- First impression

2:00-4:00 - Feature Tour
- Site Editor overview
- Blog layouts (show all 3)
- Sidebar positions
- Sticky header
- Typography settings

4:00-5:00 - Customization Demo
- Change colors
- Add logo
- Modify footer
- Set homepage

5:00-6:00 - Real Content Test
- Import sample posts
- Show how it looks with real content
- Mobile responsive test

6:00-6:30 - Performance Test
- Run PageSpeed Insights
- Show score
- Explain why it's fast

6:30-7:00 - Call to Action
- Where to download
- Documentation link
- Support info
- Thank viewers

Upload to:

• YouTube (primary)
• Vimeo (backup)
• Your website
• Facebook
• LinkedIn

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Part 4: User Support Strategy

Setting Up Support Systems

1. WordPress.org Support Forum

Your support policy:

Response Time Goals:
- First response: < 24 hours
- Resolution target: < 72 hours
- Weekend responses: Best effort

Coverage:
- Free theme features
- Installation issues
- Bug reports
- General questions

Not Covered:
- Custom development
- Third-party plugins
- Hosting issues
- Generic WordPress questions

Response templates:

Template 1: Bug Report

Hi [username],

Thank you for reporting this issue!

To help me investigate, could you please provide:
1. WordPress version: (Dashboard → Updates)
2. PHP version: (Dashboard → Site Health)
3. Active plugins: (Please list)
4. Screenshot of the issue if possible

Meanwhile, I'll try to reproduce this on my end.

Best regards,
[Your Name]

Template 2: Feature Request

Hi [username],

Thanks for the suggestion! That's an interesting idea.

I'll add this to the feature request list for future updates. 
While I can't promise it will be included, I do take all 
user feedback seriously.

In the meantime, you might be able to achieve this with 
[alternative solution if any].

Best regards,
[Your Name]

Template 3: Installation Help

Hi [username],

Let's get you up and running!

Please try these steps:
1. [Step 1]
2. [Step 2]
3. [Step 3]

If that doesn't work, please let me know and we'll try 
something else.

Best regards,
[Your Name]

2. Email Support (Optional)

Create: support@codoplex.com

Auto-responder:

Subject: We received your message

Hi there,

Thanks for contacting Versana support!

For faster help, please check:
- Documentation: https://codoplex.com/docs/versana
- Support Forum: https://wordpress.org/support/theme/versana/

We'll respond within 24 hours (usually faster).

Best regards,
The Versana Team

3. Documentation Site

Create: https://codoplex.com/docs/versana/

Required pages:

├── Getting Started
│   ├── Installation
│   ├── First Steps
│   └── Basic Setup
├── Customization
│   ├── Site Editor Basics
│   ├── Colors & Typography
│   ├── Header & Footer
│   └── Blog Layouts
├── Features
│   ├── Sticky Header
│   ├── Sidebar Positions
│   ├── Performance Options
│   └── Analytics Integration
├── Troubleshooting
│   ├── Common Issues
│   ├── Reset Theme Settings
│   └── Conflict Resolution
└── FAQ
    ├── General Questions
    ├── Technical Questions
    └── Compatibility Questions

Monitoring User Feedback

Daily checks:

✓ WordPress.org support forum (2x/day)
✓ WordPress.org reviews (1x/day)
✓ Email support (3x/day)
✓ Social media mentions (1x/day)

Weekly analysis:

✓ Common issues/questions
✓ Feature requests
✓ Bug patterns
✓ Documentation gaps

Monthly review:

✓ Support metrics (response time, resolution rate)
✓ User satisfaction
✓ Popular features
✓ Pain points

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Part 5: Tracking Success Metrics

Key Metrics to Monitor

1. Download Statistics

Check at: https://wordpress.org/themes/versana/

Daily: First week
Weekly: First month
Monthly: Ongoing

Track:
- Total downloads
- Daily average
- Growth rate
- Trends

Benchmark goals:

Week 1: 100+ downloads
Month 1: 500+ downloads
Month 3: 1,000+ downloads
Month 6: 2,500+ downloads
Year 1: 5,000+ downloads

2. Active Installations

Shows on WordPress.org theme page

Benchmark goals:
Month 1: 50+ active
Month 3: 200+ active
Month 6: 500+ active
Year 1: 1,000+ active

Calculation:
Active rate = (Active installs / Downloads) × 100
Target: 20-30% active rate

3. Ratings & Reviews

Monitor:
- Average rating (target: 4.5+)
- Number of reviews
- Review sentiment
- Common praise/complaints

Respond to:
- All reviews (positive and negative)
- Within 24-48 hours
- Professional and helpful

4. Support Forum Stats

Track:
- New topics per week
- Response time
- Resolution rate
- Unresolved topics

Target:
- Response rate: 100%
- Resolution rate: 95%+
- Avg response time: < 24 hours

5. Website Traffic

Google Analytics for codoplex.com/themes/versana

Track:
- Pageviews
- Unique visitors
- Time on page
- Bounce rate
- Download link clicks
- Documentation views

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Part 6: Planning Your First Update

When to Release v1.0.1

Timing:

• Bug fixes: ASAP (within 1-2 weeks)
• Minor improvements: 4-6 weeks
• Major features: 3-6 months (v1.1.0)

What qualifies as v1.0.1:

✓ Bug fixes only
✓ Security patches
✓ Text/translation fixes
✓ Minor CSS adjustments
✓ Performance improvements
✓ Compatibility fixes

What should wait for v1.1.0:

✓ New features
✓ New templates
✓ New patterns
✓ Major design changes
✓ New functionality

Update Process

1. Collect Feedback (Weeks 1-4)

From:
- Support forum issues
- User reviews
- Your own testing
- Support tickets

Create list:
- P1: Critical bugs (fix immediately)
- P2: Important bugs (fix in v1.0.1)
- P3: Minor issues (can wait)
- P4: Enhancements (v1.1.0+)

2. Develop Fixes (Week 5)

1. Fix all P1 and P2 issues
2. Test thoroughly
3. Update version number
4. Update changelog
5. Test again

3. Submit Update (Week 6)

1. Update SVN repository
2. Tag new version
3. Update readme.txt changelog
4. Submit for review (if required)
5. Wait for approval

4. Announce Update

1. Blog post about fixes
2. Social media announcement
3. Email to users (if you have list)
4. Update documentation

Example Changelog

For v1.0.1:

= 1.0.1 - 2024-03-15 =
Fixed:
* Sidebar not showing on archive pages
* Search results layout issue on mobile
* Footer copyright shortcode not working
* Header overlap on some screen sizes

Improved:
* Performance optimization for mobile
* Better contrast on dark backgrounds
* Updated translation strings

Changed:
* Tested up to WordPress 6.5

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Part 7: Planning the Companion Plugin

Why a Separate Series Makes Sense

After WordPress theme approval, you now have:

✅ A solid, approved theme foundation ✅ Real user feedback ✅ Download statistics ✅ Understanding of what users need ✅ Credibility with WordPress.org approval

This makes it the PERFECT time to start a companion plugin!

Companion Plugin Strategy

NEW SERIES: “Building Versana Companion Plugin”

Episode 1: Why Build a Companion Plugin Episode 2: Creating Your First WordPress Plugin Episode 3: Theme Compatibility Checking Episode 4: Admin Settings Page Episode 5: Database Design for Demos Episode 6: Demo Import System – Part 1 …and so on

Benefits of separate series:

✓ Clear separation of concerns
✓ Easier to follow for beginners
✓ Can be referenced independently
✓ More focused content
✓ Better SEO (more keywords)
✓ Longer series = more content

What the Companion Plugin Will Add

Free Features:

✓ One-click demo import (3 free demos)
✓ Starter templates
✓ Additional block patterns
✓ Breadcrumbs
✓ Reading time calculator
✓ Social share buttons
✓ Author bio box
✓ Related posts

Pro Features (Future):

✓ 20+ premium demos
✓ WooCommerce integration
✓ Dark mode
✓ Advanced typography
✓ Mega menu
✓ Header/footer builder
✓ Performance dashboard

Companion Plugin Timeline

Month 1-2: Plan and develop free version Month 3: Beta testing Month 4: Launch free version on WordPress.org Month 5-6: Develop pro features Month 7: Launch pro version ($49/year)

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Part 8: Long-Term Growth Strategy

Months 1-3: Foundation Phase

Goals:

✓ 500+ downloads
✓ 50+ active installations
✓ 10+ reviews (4.5+ rating)
✓ 0 unresolved support topics
✓ Complete documentation
✓ 2-3 tutorial videos

Activities:

✓ Respond to all support within 24h
✓ Publish tutorial content weekly
✓ Engage with users on social media
✓ Collect feature requests
✓ Plan companion plugin
✓ Release v1.0.1 (bug fixes)

Months 4-6: Growth Phase

Goals:

✓ 1,500+ downloads
✓ 200+ active installations
✓ 25+ reviews (4.5+ rating)
✓ Launch companion plugin (free)
✓ 500+ plugin downloads
✓ Video tutorial library (10+ videos)

Activities:

✓ Release v1.1.0 (new features)
✓ Launch companion plugin
✓ Guest posts on WordPress blogs
✓ Speaking at local meetups
✓ Build email list
✓ Create demo sites

Months 7-12: Monetization Phase

Goals:

✓ 5,000+ theme downloads
✓ 1,000+ active installations
✓ 50+ reviews (4.8+ rating)
✓ 2,000+ plugin downloads
✓ Launch pro plugin
✓ 100 paying customers
✓ $5,000 annual revenue

Activities:

✓ Launch pro version
✓ Affiliate program
✓ Email marketing
✓ Paid advertising (optional)
✓ WordPress.tv presentation
✓ WordCamp speaking
✓ Partner with agencies

Year 2: Scale Phase

Goals:

✓ 20,000+ theme downloads
✓ 5,000+ active installations
✓ 100+ reviews (4.8+ rating)
✓ 500 paying customers
✓ $25,000 annual revenue
✓ Theme family expansion

---

Part 9: Monetization Opportunities

Revenue Streams After Approval

1. Free Theme + Pro Plugin

Model: Freemium
Theme: Free forever
Plugin: Free + Pro ($49/year)

Estimated Revenue (Year 1):
- 5,000 theme installs
- 2% conversion = 100 Pro customers
- $49 × 100 = $4,900/year

2. Theme Customization Services

Offer:
- Custom color schemes: $100
- Layout modifications: $200-500
- Feature additions: $500-1,000
- Complete custom child theme: $1,500-3,000

Target: 1-2 clients/month
Revenue: $1,000-3,000/month

3. Priority Support

Tier 1: Community (Free)
- WordPress.org forum
- 24-48 hour response

Tier 2: Priority ($99/year)
- Email support
- < 12 hour response
- Video calls available

Target: 20 customers
Revenue: $1,980/year

4. Documentation & Tutorials

Options:
- Paid video course: $49
- eBook guide: $19
- Membership site: $9/month

Target: 50 course sales
Revenue: $2,450

5. Agency/Developer Licenses

Offer:
- Unlimited client installs
- White-label options
- Priority support
- Advanced features

Price: $149-299/year
Target: 10 agencies
Revenue: $1,490-2,990/year

Total Potential Revenue (Year 1):

Pro Plugin: $4,900
Customization: $12,000-36,000
Support: $1,980
Education: $2,450
Agency: $1,490-2,990

Total: $22,820-48,320

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Part 10: Common Post-Approval Challenges

Challenge 1: Low Initial Downloads

Problem: Only 10-20 downloads in first week

Solutions:

✓ Improve WordPress.org listing
  - Better screenshot
  - More detailed description
  - Add all features to description
  - Use all 5 tag slots

✓ Increase visibility
  - Submit to showcases
  - More social promotion
  - Reach out to bloggers
  - Create video demo

✓ Optimize for search
  - Research keywords
  - Use in description
  - Tag appropriately
  - Get backlinks

Challenge 2: Negative Reviews

Problem: First review is 2-3 stars

Solutions:

✓ Respond professionally
  - Thank for feedback
  - Apologize if justified
  - Offer to help
  - Fix the issue

✓ Address the concern
  - Update theme if bug
  - Add documentation
  - Create tutorial
  - Improve support

✓ Don't ask for review changes
  - Against WordPress.org rules
  - Looks desperate
  - Fix the problem instead

Challenge 3: Too Many Support Requests

Problem: Can’t keep up with support forum

Solutions:

✓ Improve documentation
  - Add common issues
  - Create video guides
  - Better FAQ section
  - Step-by-step tutorials

✓ Create support templates
  - Common responses
  - Troubleshooting steps
  - Link to docs

✓ Set boundaries
  - Define support scope
  - Working hours
  - Response time expectations

Challenge 4: Slow Growth

Problem: Downloads plateau after initial spike

Solutions:

✓ Release regular updates
  - New features monthly
  - Bug fixes as needed
  - Show active development

✓ Create fresh content
  - New tutorials
  - Use cases
  - Success stories
  - Showcase sites

✓ Expand reach
  - Guest posting
  - Podcast interviews
  - Webinars
  - Partnerships

---

Conclusion

After WordPress theme approval, your journey is just beginning. Versana is now live on WordPress.org and available to millions of users. What you do in the next few weeks and months will determine your theme’s success.

What We Accomplished

✅ Understood the approval response ✅ Set up post-approval systems ✅ Created marketing strategy ✅ Planned support approach ✅ Defined success metrics ✅ Outlined update process ✅ Planned companion plugin (new series) ✅ Mapped long-term growth ✅ Identified revenue opportunities ✅ Prepared for challenges

Your Action Plan

Week 1 (Now):

• [ ] Verify theme listing
• [ ] Test installation
• [ ] Set up support notifications
• [ ] Create launch blog post
• [ ] Social media announcements
• [ ] Start documentation

Week 2-4:

• [ ] Respond to all support
• [ ] Monitor downloads/reviews
• [ ] Create tutorial videos
• [ ] Collect feedback
• [ ] Plan v1.0.1 updates

Month 2-3:

• [ ] Release v1.0.1
• [ ] Expand documentation
• [ ] Build email list
• [ ] Start companion plugin (new series)

Month 4-6:

• [ ] Launch companion plugin
• [ ] Release v1.1.0
• [ ] Create demo sites
• [ ] Guest posting

Month 7-12:

• [ ] Launch pro version
• [ ] Scale marketing
• [ ] Build partnerships
• [ ] Plan theme family

Key Takeaways

For success after WordPress theme approval:

1. Act Fast – First 24-48 hours matter
2. Support Excellence – < 24 hour responses
3. Content Marketing – Tutorials, videos, blogs
4. Listen to Users – Feedback drives features
5. Update Regularly – Show active development
6. Plan Long-Term – Think beyond v1.0
7. Build Ecosystem – Theme + plugin = success
8. Monetize Smart – Freemium model works

Next Series Preview

NEW SERIES STARTING: “Building Versana Companion Plugin”

In the new series, we’ll build a companion plugin from scratch:

• Episode 1: Why companion plugins are essential
• Episode 2: Creating your first WordPress plugin
• Episode 3: Theme compatibility checking
• Episode 4: Admin settings page
• Episode 5: Database design
• Episode 6: Demo import system
• …and much more!

This series will be completely standalone, perfect for beginners who want to learn plugin development while building something useful.

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Frequently Asked Questions

Q: How long after approval do downloads start? A: Usually within minutes to hours. First 24 hours are critical for initial momentum.

Q: What’s a good download number for the first week? A: 50-100+ is solid for a first theme. 200+ is great. 500+ is exceptional.

Q: Should I respond to all reviews? A: Yes, both positive and negative. It shows you care and are actively maintaining the theme.

Q: How often should I release updates? A: Bug fixes: As soon as possible. Minor updates: Monthly. Major updates: Quarterly.

Q: Can I charge for the theme later? A: No, WordPress.org themes must remain free forever. Charge for plugins, services, or pro versions instead.

Q: What if I want to stop maintaining it? A: You can mark it as “closed” but it’s better to find a new maintainer or keep it updated.

Q: Should I build the companion plugin immediately? A: Wait 2-4 weeks to gather feedback and understand user needs first. Then start the new series.

Q: How do I handle feature requests? A: Collect in a list, prioritize by popularity, implement in order. Can’t do everything!

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Congratulations Again! 🎉

You’ve completed the main Versana WordPress Block Theme Development series (Episodes 1-29). Your theme is now live, approved, and ready to help thousands of bloggers worldwide create beautiful websites.

The journey from “Episode 1: What is a block theme?” to “Episode 29: After approval success” has been comprehensive. You’ve learned theme development, production preparation, WordPress.org submission, and now post-launch strategy.

Coming Soon: Look for the new “Building Versana Companion Plugin” series where we’ll extend your theme’s capabilities with a powerful companion plugin!

Thank you for following along, and best of luck with Versana! 🚀

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Series: WordPress Block Theme Development – Building Versana

Episode: 29 of 29 (Series Complete – New Versana Companion Plugin Series Coming Soon!)

Your Theme: https://wordpress.org/themes/versana/